07/14/2004- National Television Exposure

CMKM Diamonds Launches National Television Exposure and Awareness Campaign

LAS VEGAS, Jul 14, 2004 (BUSINESS WIRE) -- CMKM Diamonds Inc. (Pink Sheets: CMKX) will launch the first of 12 nationally televised events tonight on the Outdoor Channel at 6 p.m. PST as part of the "Speed Zone" programming. The "ASA Speed Truck Challenge ... presented by ... CMKXtreme.com" will broadcast race one of six races for the Southwestern truck racing series to a national audience and Canada on the Outdoor Channel tonight at 6 p.m. PST followed with a repeat broadcast this coming Saturday night, July 17 at 11 p.m. PST.
The national exposure and awareness campaign is aimed at the motor sports industry and the remarkable group of enthusiasts it attracts. This group of 75 million fans is brand loyal and spends over $2 billion a year on companies involved in the racing industry and racing-related products and services. The "Prime Time" broadcast will promote the CMKM Diamonds Inc., CMKXtreme.com and ASA Speed Truck Challenge brands to these emotionally charged fans who have desirable demographics and support our sponsors passionately.

The national television campaign for CMKX begins tonight and will continue through Dec. 18 with broadcast No. 12 of the "ASA Speed Truck Challenge ... presented by ... CMKXtreme.com."



2004 National Television Broadcast Schedule

RACE DATE RACE TRACK NETWORK/PROGRAM BROADCAST
DAY/DATE/TIME

JUNE 26 MESA MARIN RACEWAY OUTDOOR WED., JULY 14 @
CHANNEL/SPEED 6 p.m. PST
ZONE
JUNE 26 MESA MARIN RACEWAY OUTDOOR SAT., JULY 17 @
CHANNEL/SPEED 11 p.m. PST
ZONE
JULY 10 IRWINDALE SPEEDWAY OUTDOOR WED., AUG. 18 @
CHANNEL/SPEED 6 p.m. PST
ZONE
JULY 10 IRWINDALE SPEEDWAY OUTDOOR SAT., AUG. 21 @
CHANNEL/SPEED 11 p.m. PST
ZONE
JULY 31 ORANGE SHOW SPEEDWAY OUTDOOR WED., SEPT. 1 @
CHANNEL/SPEED 6 p.m. PST
ZONE
JULY 31 ORANGE SHOW SPEEDWAY OUTDOOR SAT., SEPT. 4 @
CHANNEL/SPEED 11 p.m. PST
ZONE
SEPT. 4 LAS VEGAS MOTOR SPEEDWAY OUTDOOR WED., OCT. 6 @
CHANNEL/SPEED 6 p.m. PST
ZONE
SEPT. 4 LAS VEGAS MOTOR SPEEDWAY OUTDOOR SAT., OCT. 9 @
CHANNEL/SPEED 11 p.m. PST
ZONE
OCT. 2 LAS VEGAS MOTOR SPEEDWAY OUTDOOR WED., OCT. 20 @
CHANNEL/SPEED 6 p.m. PST
ZONE
OCT. 2 LAS VEGAS MOTOR SPEEDWAY OUTDOOR SAT., OCT. 23 @
CHANNEL/SPEED 11 p.m. PST
ZONE
NOV. 13 LUCAS OIL 1-10 SPEEDWAY OUTDOOR WED., DEC. 15 @
CHANNEL/SPEED 6 p.m. PST
ZONE
NOV. 13 LUCAS OIL 1-10 SPEEDWAY OUTDOOR SAT., DEC 18 @
CHANNEL/SPEED 11 p.m. PST
ZONE

The Outdoor Channel is available to all cable systems in the United States and Canada. It is sometimes carried as a basic cable channel or as a part of the technically advanced digital cable package offered by an increasing number of cable operators. The Outdoor Channel is also available to anyone in the United States and Canada on the Direct TV (channel 606) and Dish Network (channel 153).
Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: The statements, other than the statements of historical facts, contained in this release which are not historical facts, may be deemed to contain forward-looking statements with respect to events, the occurrence of which involves risk and uncertainties, including, without limitation, demand and competition for the company's products and services, the availability to the company of adequate financing to support its anticipated activities, the ability of the company to generate cash flow from operations and the ability of the company to manage its operations.

SOURCE: CMKM Diamonds Inc.



CONTACT: ASA Speed Truck Challenge
Media Department, 909-949-4780
www.speedtruck.com
or
CMKM Diamonds Inc.
877-752-3755
www.cmkxtreme.com
Diamonds Hotline: Melvin O'Neil
306-752-3755 or 877-752-3755
Fax: 306-752-3754
E-mail: ipr@sasktel.net

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